Right. Good question. It goes back to brainstorming a name. At first, I thought I wanted something whizz-bang-cool. You know, like you do. "The Screaming Abbadabs", or "Fool's Pyrite", maybe "Debbie Doesn't" - something like that. But when I began to ponder how this whole caper might be received, I was reminded that the very lofty (geddit - artist's place) idea of any kind of collective, let alone a fucking art collective, can be taken as too intellectual, perhaps too formal, too learned, too highbrow. Well, it doesn't have to be those things. Look, among many other facets, there will be, e.g.: heavy metal, rap, neoclassical and anything we want. We would like everyone to have fun making art or enjoying art. We hope our audience/member line will blur. Anyway, this barrier would not seem smaller if the moniker were some silly trumped-up wannabe. So, I thought that a simple, direct and ultimately forgettable name would suit best. It be...
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